Cutting edge secrets for engaging — and converting — savvy shoppers

From big-ticket electronics to everyday household items, now more than ever, smart shoppers are using the Internet to influence buying decisions. They are browsing various sites looking for the best price points, in-stock inventory, and fast/cheap shipping prior to making a final decision.

How do sites like Abt Electronics and Lifetime Brands consistently attract and convert this new breed of savvy consumers, while limiting the amount of "window shoppers" (browsing non-purchasers) they waste media dollars accumulating clicks from?

In this one-hour webinar, Rise Interactive and Lyons Consulting Group team up to share technology innovations and design best practices for making your site a magnet for smart shoppers.

Engage

• Using your competitor's price points to improve paid search success
• Automatically disabling marketing efforts on out-of-stock items
• Taking automatic bid management (e.g. Dart & Omniture) to
  the next level

Convert

• Leveraging Web analytics to improve your site's shopability
• Features and functionality savvy shoppers demand
• Design tips to enhance conversion and reduce abandonment

Webinar Details

Recorded on March 17
View recorded webinar
(registration required)

Speakers

• 
• 
• Jon Morris
• CEO of Rise Interactive

• 
• 
• Jamie Kail
• Director of Ecommerce Services
• Lyons Consulting Group